The Relentless, (Sometimes) Lucrative, Surprisingly Wild World of Boston Influencers
The Mayor courts them, restaurants design for them, and brands pay them thousands per post. Local social media personalities aren’t just documenting today’s city—they’re shaping it. Whether you follow them or not.
Photo by Frankie Alduino / Food stylist by Sheila Jarnes
Your 42 favorite local follows, all in one room.
Photo by Frankie Alduino / Stylist Sheila Jarnes
We surveyed 36 New England content creators anonymously and the results are in.
by Camille Dodero and Brittany Jasnoff
Can you hit the jackpot as an influencer? Absolutely.
by Kara Baskin and Camille Dodero
How foodfluencers turned city dining rooms into content factories—for better or worse
by Brittany Jasnoff
Publicists share the unwritten rules of influencer etiquette, the fastest ways to get blacklisted, and how to ensure you’ll never enjoy comped caviar again.
by Kara Baskin
VIDEOS