Boston’s Creator Class of 2025: Your Favorite Follows, All in One Room

On a Wednesday afternoon this fall, we transformed Coquette into a makeshift Seaport influencer house, assembling some 40 of Boston’s creators for a photo shoot—a kind of “Great Day in Boston” for the content class for our November print magazine package about the relentless, (sometimes) lucrative, surprisingly wild world of local influencers. Despite the restaurant’s maximalist French décor and whiff of decadence, the point here wasn’t the spritzes or the sparkle—it’s that, for once, content creators are the story.

1. Vivian Dang, recreational foodie, @viviandfoodie

2. Ana Velez, momfluencer, ana.velez89

3. Alaina Pinto, New England travel sherpa, @alainapinto

4. Claudiane Philippe, cocktails and lifestyle exemplar, @nailthecocktail

5. Emi McSwain, musician and community builder, @emimcswain

6. Keonté Henson, food-grading mensch, @wannabestayathomedad

7. Matt Shearer, Mr. Man-on-the-Street, @reportermatt

8. Harmon, Manosphere satirist, @bostonbeaman

9. Brian Moller, one-man sketch comic, @bmotheprince

10. Joe Fenti, stand-up comedian, @fentifriedchicken

11. Moses Sibley, short-form filmmaker, @_madebymojo

12. Marc Lewis, North Shore personality, @marclew1s

13. Emily Schario, Boston’s go-to guide for what’s happening, @bostonbside

14. Tayla Santos, street-style fashionista, @taylasnts

15. Phil Lentini, gluten-free guru, @philhatesgluten

16. Emily Kokidko, meme-maker, @modernamericangirldolls

17. Lisa Mattuchio, rescue-animal advocate, @eddieonwheels

18. Sally Nguyen, global jet setter, @sallytrubella

19. Juan Duran, novelty-food enthusiast, @juanbiteatatime

20. Bhumika Parmar, Luxe lifestyle specialist, @thedressybostonian

21. Brian Kearney, corporate-life satirist, @briankearneyy

22. Kate Weiser, Boston bucket-list keeper, @bucketlistboston

23. Kellie Moon, improv comedian, @kikimoonlight

24. Elijah Boivin, comedian and Pilgrim ghost-hunter, @elijahboivinmusic

25. Lisa Jean-Francois, parenting personality, @consciouslylisa_

26. Matthew Dickey, urban architecture buff, @streetscapecurator

27. Brian Pu Ruiz, Boston activity curator, @cornersofboston

28. Luiz Fernandes, Booze connoisseur, @luifern

29. Colleen Blair, regional tour guide, @travelikealocalma

30. Brayan Mesa, man about town, @brayanmesa

31. Tiara Jones, modest fashionista, @jones_tiara

32. Katie Stryjewski, cocktail blogger, @garnish_girl

33. AJ Hernandez, LGBTQ+ bon vivant, @aj_hernandez

34. Lauren Hefez, mom and meal maker, @sweatwithlaurenhefez

35. Julia Belkin, bargain hunter, @freebies_and_more

36. Jacci Kokos, relatable stay-at-home mom of four, @icedcoffeemom

37. Jack Cohen, city photographer, @jackdarylphotography

38. Katherine Roussopoulos, kid-friendly adventurer, @fromnewenglandwithkids

39. Lisa Nichols, beer-drinking butcher, @porkandpintsboston

40. Maggie, your New England friend, @everydaymaggie

41. Molly Curley, affordable-fashion liaison, @mollyjcurley

42. Madi Beumee, solo-social director, @madibeumee

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The Local Creator Taxonomy

A field guide to the dominant species of vertical video makers in your feeds

By Camille Dodero

Influencers

Influencers can be creators, but not all creators are influencers. Creators make things; influencers make things too, but often in the (self-)service of positioning themselves as monetizable personalities—shaping behavior, driving purchases, steering opinions. But not all influencers are doing the same job—or have the same goals. Some of the most common (and endearing) types you’ll spot in our region’s wild:

Travel Agents. Equal parts itinerary planner and visual inspiration, they’re turning weekend getaways, fall foliage spots, and coastal towns into must-see destinations—one beautifully lit photo at a time. See: @alainapinto, @travelikealocalma

Style Mavens. Whether it’s coastal-preppy basics or city-chic Amazon finds, they’re demystifying how to look put-together in all four seasons—with links to their LTK shops, of course. See: @mollyjcurley, @jones_tiara

Foodfluencers. The most crowded genre in Boston’s creator economy. They document every cuisine, dietary preference, and price point—from accounts devoted entirely to lobster rolls to gluten-free field guides to people literally reviewing takeout in their cars. They’re not just telling you where to eat—they’re showing you what to order. See: @wannabestayathomedad, @viviandfoodie, @philhatesgluten

Lifestyle Multihyphenates. Some artful combination of all of the above—travel, style, food, and wellness blended into a curated life you can follow along with daily. See: @bucketlistboston, @thedressybostonian, @icedcoffeemom

Creators

Creators are defined by their crafted output—they produce videos, art, tools, entertainment, education. Their value is in what they make, not what they sell (mostly). A short list of Greater Boston’s most common types:

Local Characters. Uniquely Boston personalities who’ve built followings through sheer force of consistency and a distinct point of view. See: @davis.clarke, @marclew1s, @jeremiahpoope

Masshole Tropes. They lean into Boston’s most recognizable regional quirks—Dunks runs, parking-space savers, local accents—and exaggerate them for comic effect. See: @everydaymaggie, @dalton_daltoff

Funny People. Scripted comedy built for short-form video: multicharacter skits, pop-culture parodies, and pitch-perfect mockery of familiar types (looking at you, “the friend who won’t let you stay in”). See: @bmotheprince, @kikimoonlight, @briankearneyy

Meme Accounts. Cultural commentary disguised as Photoshopped absurdity—fake American Girl dolls with accessories for your generational anxieties, chaotic screenshots that somehow explain your divorced uncle from Saugus. See: @modernamericangirldolls, @squareonemallgoth

Cityscape Photographers. Visual love letters to Boston: dramatic skylines, intimate neighborhood corners, and New England nature in all its moody, golden-hour glory. See: @jackdarylphotography, @streetscapecurator, @bretclancy

See also: Welcome to the ‘News Jungle’: Boston Influencers and the Future of Local Media

First published in the print edition of our November 2025 issue, as part of our “The Relentless, (Sometimes) Lucrative, Surprisingly Wild World of Boston Influencers” package.