“I was making more on my own [as a creator] than my corporate salary—maybe double.”

We anonymously surveyed 36 Boston content creators and the results are in: You aren’t really your own boss when your boss is an algorithm.

Hospitality gatekeepers share the unwritten rules of influencer etiquette, the fastest ways to get blacklisted, and how to ensure you’ll never enjoy comped caviar again.

The Mayor courts them, restaurants design for them, and brands pay them thousands per post. Local social media personalities aren’t just documenting today’s city—they’re shaping it. Whether you follow them or not.

New England favorites, from a hyperlocal Cape Cod tasting menu to a “tide-to-table” spot in Connecticut.

Nora Nelson charmed Boston’s elite with tales of virtual millions and Harvard dreams. Prosecutors say her final performance was homicide on the water—taking the lives of a lawyer and his dog.

No need to drive downtown for these.

Upgrade your weekend with full Irish breakfast, dim sum, and more.

From Instagrammable bathrooms to smoke-bubble cocktails, how foodfluencers turned dining rooms into content factories—for better or worse.

Boston’s mayor threw a Content Creator summit. A radio reporter became a TikTok star. And a songwriter realized her social posts pay better than her music gigs. The media landscape hasn’t died—it’s just grown wild.

From gochujang sticky buns to absurdly buttery croissants, Boston’s bakers are having a moment.

From a Vietnamese rooftop bar to a popular Uyghur eatery to a luxe Italian blockbuster, these ten newcomers electrified this year’s dining scene.