Best of Boston

The ambiance here is more après-lounge than fluorescent ski barn, thanks to curated playlists, sleek displays, and buzzy instore events. But don’t let the laid-back feel fool you: These folks are dead serious about gear. From high-end skis and bindings to custom boot fits (by appointment only), Ski Monster’s crew has the know-how to outfit everyone from green-circle cruisers to backcountry beasts.